Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?
Flipdish is the better pick if you want your own customers ordering through your own channels, and fewer of them going through Just Eat or Uber Eats. Deliverect is good at one job: pulling several marketplace accounts into one system so you're not juggling them. It won't give you customer data, a branded ordering site, or a smaller commission bill. Those aren't things it tries to do.
What Deliverect does
Deliverect is middleware. It sits between your delivery marketplace accounts - Just Eat, Uber Eats, Deliveroo and others - and your POS. Orders from all of them land on one screen, and you edit menus for every channel in one place instead of logging into each platform.
In practice that means fewer tablets on the counter and one order queue instead of four. If you change the price of a burger, you change it once. For a kitchen doing heavy volume across several marketplaces on a Friday night, that's a real help. Nobody has to run between tablets accepting orders, and the Deliveroo menu stops drifting out of sync with the Uber Eats one.
What Flipdish does
Flipdish is a full restaurant technology platform. It covers POS, online ordering, branded websites, mobile apps, self-service kiosks, payments, customer loyalty, AI phone ordering and AI marketing.
The main idea is that customers order from the restaurant directly, through the restaurant's own website or app, and there's no marketplace taking a cut of each order. Flipdish also runs the POS in the venue, so dine-in, takeaway, kiosk, web and phone orders all go through the same system.
They solve different problems
This is the part people miss when they put the two side by side.
Deliverect makes marketplace orders easier to handle. Flipdish tries to shrink the number of marketplace orders you take at all, by moving those customers onto direct ordering where you don't pay per-order commission.
A restaurant on Deliverect still pays Just Eat and Deliveroo on every single order. Deliverect just makes the paying-and-processing part tidier. A restaurant using Flipdish for direct ordering takes the order on its own channel, keeps the money that would have gone to commission, and ends up with a customer list it owns - names, order history, the lot.
Some restaurants look at Deliverect when what they actually need is a direct ordering platform. That's worth sorting out before you sign anything.
Feature comparison
| Feature | Flipdish | Deliverect |
|---|---|---|
| Marketplace order aggregation | Via integration | ✓ core feature |
| Direct online ordering channel | ✓ built-in | No |
| Branded mobile app | ✓ built-in | No |
| Restaurant POS | ✓ built-in | No - middleware only |
| Self-service kiosks | ✓ built-in | No |
| AI phone ordering | ✓ | No |
| AI marketing automation | ✓ | No |
| Customer loyalty programme | ✓ | No |
| Menu management across channels | ✓ | ✓ |
| Kitchen display system | ✓ | No |
| Centralised multi-site reporting | ✓ | ✓ |
The commission maths
Every order through Just Eat, Deliveroo or Uber Eats carries a commission, usually somewhere between 15% and 35% of the order value. It applies to every order. It doesn't go away after year one.
Take a restaurant doing £15,000 a month in marketplace orders at an average 25% commission. That's £3,750 a month gone before you've paid for staff, food or packaging. Over a year it's £45,000.
Direct online ordering cuts out the per-order fee. The customer orders from the restaurant's own website or app, the restaurant keeps the full order value, and what it pays instead is a fixed platform subscription. The subscription doesn't go up because you had a busy month. So the more orders you move to direct, the better the numbers look.
Say that same restaurant moves a third of its marketplace volume to its own app. That's £5,000 a month no longer carrying a 25% fee, or £1,250 a month back in the business, before you even count the subscription against it. Your own numbers will be different, but the shape of the sum is the same.
Deliverect doesn't touch any of this. It makes running several marketplaces less painful, and that's useful, but the commission comes off every order exactly as before.
If what's hurting you is the commission bill, Flipdish goes after the bill itself. Deliverect makes the bill easier to live with.
POS
Deliverect isn't a POS. It plugs into one you already have - Square, Lightspeed or something else - and feeds marketplace orders into it. So a restaurant on Deliverect is paying for two things: the POS, and Deliverect on top.
Flipdish includes a full restaurant POS system. In-venue, kiosk, web, app and phone orders all go into the same kitchen queue. No middleware layer, no separate POS subscription, no second support line to ring when something breaks.
If you're opening a new site or replacing an old till system anyway, putting Deliverect on top of a third-party POS means one more vendor and one more monthly invoice. With Flipdish it's one of each.
Flipdish still handles marketplaces
You don't have to drop Just Eat to use Flipdish. Flipdish has marketplace integrations, so a restaurant can run Flipdish's POS and direct ordering and still receive Just Eat or Uber Eats orders in the same system.
That means Flipdish can do the order aggregation job that Deliverect does, while also running the direct channels that let you lean on marketplaces less over time. Most restaurants won't switch off marketplaces overnight, and they shouldn't. The marketplaces still bring in new customers. The aim is to get repeat customers ordering direct.
If you currently run Deliverect with a separate POS, Flipdish can replace both in one go.
Kiosks
Flipdish self-service kiosks are built into the same POS and ordering platform. A kiosk order goes straight to the kitchen screens. Change the central menu and the kiosks update on their own. Upsell prompts - add fries, make it a large - are part of the order flow. For counter-service and quick-service restaurants, kiosks typically lift average order value by 15-30%.
Deliverect doesn't do kiosks, hardware or software.
AI tools
Flipdish AI has two products Deliverect has nothing equivalent to.
The AI Phone Agent answers inbound calls and takes orders without a member of staff picking up. If a lot of your orders still come in by phone, you'll know the problem: the phone rings during the rush, nobody can get to it, the customer gives up. The AI agent takes those calls, so you don't miss them and you don't need someone stuck on the phone all evening.
Flipdish AI Marketing uses your customers' ordering data to send automated, personalised campaigns. Someone who hasn't ordered in six weeks gets a different message from a regular who orders every Thursday, and a first-time customer gets something different again. It's all based on what people have actually ordered. Nobody has to sit down and build a campaign each week, and the point of it is to get people ordering direct again.
Deliverect sticks to operations inside the marketplace model. No phone ordering, no marketing automation.
Restaurant groups and franchises
Flipdish works with a lot of restaurant groups and franchise operators across the UK and Ireland. Central menu management, reporting across locations and brand-wide loyalty programmes are all part of the platform. Head office can change menus, run promotions and check performance across dozens of sites without visiting any of them.
Deliverect also works with multi-site operators, and its central menu management across marketplace channels is good. If your group mostly trades through marketplaces and you want menus to look the same on every platform at every site, Deliverect does that well.
The difference shows up when a franchise group wants one branded direct ordering channel across all its locations. With Flipdish, the POS, ordering, loyalty and marketing are one system. With Deliverect you'd be stitching together several vendors to get the same result, and coordinating them is its own job.
Pricing
Deliverect charges a monthly subscription based on how many locations you have and how many orders you process, with tiered fees as you go past higher thresholds. Whatever you pay Deliverect, the marketplace commissions keep coming off every order.
Flipdish costs reflect that it covers more - POS, ordering, kiosks, AI and the rest. For a restaurant moving a decent chunk of orders from marketplace to direct, the sums change a lot, because a fixed subscription replaces a percentage of every order. Indicative pricing is at flipdish.com/pricing-online-ordering.
For a proper quote you'll need to talk to either company. Both price on location count, order volume and which modules you want.
When Deliverect is the right call
Deliverect makes sense if you plan to stay heavily on marketplaces and just want those channels to be less of a headache. Fewer tablets, one order queue, menus that match. If you're running five or six marketplace accounts at once, the difference in the kitchen is noticeable.
It's a poor fit if you want customer loyalty, your own customer data or a lower commission bill. Deliverect doesn't do any of those things, and it doesn't claim to.
Which one for your restaurant?
Go with Flipdish if:
- you want a direct ordering channel and lower marketplace commissions
- you need a POS and online ordering without managing two or three vendors
- phone orders are getting missed and you want AI to answer them
- you're growing a group and need to run every site from one place
- you want to own your customer data and send marketing based on it
Deliverect is worth a look if:
- you're staying mostly on marketplaces and want them easier to run
- you already have a POS you like and only need marketplace aggregation added on top
Bottom line
Deliverect fixes a real operational headache. It doesn't change what marketplaces cost you. Flipdish does the operational side too - one POS, one kitchen queue, marketplaces included - and it also gives you a direct channel where orders don't carry per-order commission.
If you care about margin over the next few years and want customers who order from you rather than from an app that also lists your competitors, the restaurant POS, direct online ordering and AI tools in Flipdish make it the one to choose.
See the full Flipdish platform at flipdish.com/products-overview.